Thailand is beating Vietnam, Indonesia, Malaysia, Singapore, South Korea, and Japan in Asia’s tourism sector through a combination of bold targets, strategic initiatives, and a balanced approach to both domestic and international tourism.
While its competitors are still navigating post-pandemic challenges, Thailand has set a clear path toward dominance with a target of 40 million tourists by 2025. Key drivers of this success include expanding flight capacity, promoting lesser-known destinations, and capitalizing on the power of its domestic tourism, which recorded a staggering 136.2 million trips in 2023.
Unlike Vietnam’s reliance on a few key source markets or Japan’s delayed reopening, Thailand has diversified its tourist base and improved infrastructure to handle larger tourist flows. Its airport efficiency, streamlined entry processes, and global marketing campaigns have led to 28 million international arrivals in 2023. With hotel occupancy rates of 72.6% and projected hotel revenue of 960 billion baht for 2024,
Thailand is not just recovering — it is leading. This all-encompassing strategy puts Thailand ahead of its regional rivals, making it Asia’s most formidable tourism contender.
More information at https://www.travelandtourworld.com/news/article/how-thailand-is-beating-vietnam-indonesia-malaysia-singapore-south-korea-and-japan-in-the-surging-tourism-sector-across-asia/
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